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Did you ever wish you
could afford to hire one of those professional copy
writers who charge $5000 or more to write a simple sales letter?
Or worse,
have you laid down your hard-earned cash for a self-proclaimed
'professional' writer, and gotten back something your 3rd grader
could have written?
If you spend countless hours staring at a blank page trying to come
up with
compelling ad copy for that "killer" sales letter (you
know, the one that's
going to make you rich beyond your wildest dreams?)... STOP!
Why drive yourself nuts and give yourself a major headache trying to
train
yourself to be a professional copy writer overnight? Do what the
gurus do... Start a "swipe file."
That's an unfortunate name, swipe file. It sounds unethical. Please
understand, I am NOT
condoning plagiarism! But every so-called "internet
marketing guru" openly admits to having a swipe file that they
use when
they need a little inspiration.
So what is a swipe file and how do you use it legally and ethically?
Basically, whenever you come across an ad or sales letter that makes
you
want to run and grab your wallet... stop and print out that copy
first!
Highlight or circle the parts of the ad that have you excited and
eager to
make a purchase. Then put it away in a folder or notebook. This is
your
swipe file.
Eventually, you'll accumulate quite a stack of
great professional quality
ads. Then, when you're staring at that blank page trying to compose
your
next ad campaign or sales letter, you can leaf through your swipe
file and
MODEL your ad copy after some of those ads... but DO
NOT copy them word for word. Substitute your own
words and put your own stamp on them. Mix and match different
approaches from different ads.
Remember, this is meant to be inspirational, not criminal. NEVER
out and
out copy these ads. Just analyze how the ad is structured, what
TYPES of
words are used, and then create your own UNIQUE
sales copy by emulating the successful advertising techniques from
your swipe file.
The idea is to study copy writing techniques as you go. Eventually,
you'll
find you won't need to refer to your swipe file as often. Your blank
pages
won't stay blank for long because you'll have learned how to write
killer
ad copy of your own! You learn best by doing it. Then it becomes
second
nature.
Who knows? Maybe you'll get so good at writing sales copy that soon
other
people will be adding YOUR work to THEIR
swipe files!
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